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Criterion
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowHighLow
Timedifferent
1 h bis mehrere WochenMehrere Wochen45-90 min
Participantsdifferent
1-82-6 researchers plus sample2-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
PDCA Log, Experiment Plan, Learning Outcome, Standard ChangeDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
Continuous improvementLeanExperiments
OutcomesInnovationResearchQuantitative
AssumptionsRiskDecisionDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking