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Criterion
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowLowHigh
Timedifferent
1 h bis mehrere Wochen30-60 min1-4 Wochen
Participantsdifferent
1-82-81-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
PDCA Log, Experiment Plan, Learning Outcome, Standard ChangeICE Table, Top Idea ListExperiment results, Decision log, Learning summary
Tagsno overlap
Continuous improvementLeanExperiments
PrioritizationScoringGrowthDecision
ExperimentsGrowthAnalyticsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix