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Criterion
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
LowHighMedium
Timedifferent
1 h bis mehrere Wochen1 Tag bis mehrere Wochen1-2 h Setup, laufend
Participantsdifferent
1-84-102-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
PDCA Log, Experiment Plan, Learning Outcome, Standard ChangeProblem Statement, Prototype, Test LearningsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
Continuous improvementLeanExperiments
InnovationPrototypeResearch
DiscoveryOutcomesExperimentsOpportunity
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test