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Criterion
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowHighLow
Timedifferent
1 h bis mehrere Wochen1-4 Wochen45–90 min
Participantsdifferent
1-81-63-10
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
PDCA Log, Experiment Plan, Learning Outcome, Standard ChangeExperiment results, Decision log, Learning summaryTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
Continuous improvementLeanExperiments
ExperimentsGrowthAnalyticsValidation
SynthesisQualitativeRoot cause
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Empathy Mapping
UX Research
Empathy Mapping