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| Criterion |  Decision Making Option Framing |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | High |
Timedifferent | 45-120 min | Mehrere Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | 3-8 | 2-6 researchers plus sample | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OptionsDecision framingStrategyComparison | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch |
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