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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumLowLow
Timedifferent
1-2 h Setup, laufend30-60 min30-60 min
Participantsdifferent
2-63-124-12
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogRollenkarten, Ideenpool pro Rolle, Konsolidierte ShortlistIdea pool, Theme clusters, Shortlist
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
BrainstormingIdeationCreativity
BrainstormingIdeationCreativityWorkshopDivergence
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation