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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMedium
Timedifferent
1-2 h Setup, laufend1-3 h
Participantsdifferent
2-61-5
Formatdifferent
Workshop + asyncAsync
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
AnalyticsConversionGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test