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| Criterion |  Product Discovery Opportunity Scoring |  UX Research Personas |
|---|---|---|
Purposedifferent | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitysame | Medium | Medium |
Timedifferent | 60-120 min | 1-3 Tage |
Participantsdifferent | 3-6 | Internes Team |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Opportunity Score Table, Top Outcomes | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | PrioritizationDiscoveryOutcomesNeeds | ResearchCustomerSynthesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
