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Criterion
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Purposedifferent
When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.
Complexitydifferent
MediumLowMedium
Timedifferent
60-120 min30–60 min1-3 Wochen
Participantsdifferent
3-64-85-12 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Opportunity Score Table, Top OutcomesEmpathy Map, Assumptions List, Research GapsJob Stories, Outcome Statements, Opportunity List
Tagsno overlap
PrioritizationDiscoveryOutcomesNeeds
SynthesisQualitativeWorkshop
CustomerOutcomesNeeds
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas