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| Criterion |  Product Discovery Opportunity Scoring |  UX Research Card Sorting |  Product Discovery Jobs to Be Done |
|---|---|---|---|
Purposedifferent | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 60-120 min | 20-45 min | 1-3 Wochen |
Participantsdifferent | 3-6 | Based on research question | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Opportunity Score Table, Top Outcomes | Content groups, Label set, IA hypotheses | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | PrioritizationDiscoveryOutcomesNeeds | Information architectureNavigationStructure | CustomerOutcomesNeeds |
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