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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitysame
MediumMediumMedium
Timedifferent
30-60 min je Interview1-2 Tage30-60 min je Interview
Participantsdifferent
5-12 InterviewsBased on research question5-12 Interviews
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesFindability Metrics, Path Analysis, Revised IAProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Information architectureNavigationFindability
DiscoveryInterviewsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas