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| Criterion |  Product Discovery Opportunity Interview |  UX Research Tree Testing |
|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitysame | Medium | Medium |
Timedifferent | 30-60 min je Interview | 1-2 Tage |
Participantsdifferent | 5-12 Interviews | Based on research question |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | Information architectureNavigationFindability |
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