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| Criterion |  Product Discovery Opportunity Interview |  Innovation Starbursting |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 30-60 min je Interview | 30-60 min | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 3-10 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Star-Shaped Question Map, Question List, Assumption List | Interview Notes, Themes, Insight Summary |
Tags1 shared | DiscoveryInterviewsOpportunityCustomer | BrainstormingIdeationWorkshopDiscovery | QualitativeResearchCustomerDiscovery |
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