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| Criterion |  Product Discovery Opportunity Interview |  Innovation Starbursting |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 30-60 min je Interview | 30-60 min | 30–60 min |
Participantsdifferent | 5-12 Interviews | 3-10 | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Star-Shaped Question Map, Question List, Assumption List | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | BrainstormingIdeationWorkshopDiscovery | SynthesisQualitativeWorkshop |
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