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| Criterion |  Product Discovery Opportunity Interview |  UX Research Personas |  Innovation Starbursting |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 1-3 Tage | 30-60 min |
Participantsdifferent | 5-12 Interviews | Internes Team | 3-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis | BrainstormingIdeationWorkshopDiscovery |
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