View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Opportunity Interview |  UX Research Personas |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 1-3 Tage | 45–90 min |
Participantsdifferent | 5-12 Interviews | Internes Team | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis | SynthesisQualitativeRoot cause |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
