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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitysame
MediumMediumMedium
Timedifferent
30-60 min je Interview45-120 min1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews3-82-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
OptionsDecision framingStrategyComparison
DiscoveryOutcomesExperimentsOpportunity
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas