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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Opportunity Solution Tree |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 1-2 h Setup, laufend | 30–60 min |
Participantsdifferent | 5-12 Interviews | 2-6 | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Opportunity Solution Tree, Experiment Backlog, Learning Log | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | DiscoveryOutcomesExperimentsOpportunity | SynthesisQualitativeWorkshop |
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