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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Outcome-Driven Innovation |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 30-60 min je Interview | Mehrere Wochen | 1-2 h Setup, laufend |
Participantsdifferent | 5-12 Interviews | 2-6 researchers plus sample | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | OutcomesInnovationResearchQuantitative | DiscoveryOutcomesExperimentsOpportunity |
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