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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Outcome-Driven Innovation |
|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High |
Timedifferent | 30-60 min je Interview | Mehrere Wochen |
Participantsdifferent | 5-12 Interviews | 2-6 researchers plus sample |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | OutcomesInnovationResearchQuantitative |
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