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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitysame
MediumMediumMedium
Timedifferent
30-60 min je Interview1-3 h1-3 h
Participantsdifferent
5-12 Interviews2-82-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesGap Matrix, Action Plan, Risk NotesPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
StrategyAnalysisPlanning
StrategyMarketAnalysis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree