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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumMediumLow
Timedifferent
30-60 min je Interview2-6 h45–90 min
Participantsdifferent
5-12 Interviews2-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesEvent Model, UI Flow, Commands, Read ModelsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
EventsBlueprintDomain-Driven DesignBehavior
SynthesisQualitativeRoot cause
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Methods with strong topical overlap with the current selection, not yet in the comparison.

EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree