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| Criterion |  Product Discovery Opportunity Interview |  UX Research Empathy Mapping |  Innovation Design Charrette |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 30–60 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 5-12 Interviews | 4-8 | 10-50 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Empathy Map, Assumptions List, Research Gaps | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeWorkshop | BrainstormingWorkshopCollaborationIdeation |
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