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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowLow
Timedifferent
30-60 min je Interview30–60 min45-90 min
Participantsdifferent
5-12 Interviews4-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesEmpathy Map, Assumptions List, Research GapsAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
SynthesisQualitativeWorkshop
AssumptionsRiskDecisionDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam