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| Criterion |  Product Discovery Opportunity Interview |  Knowledge Modeling Concept Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 1-2 h | 45–90 min |
Participantsdifferent | 5-12 Interviews | 1-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Concept Map, Relationship Labels, Knowledge Gaps | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | KnowledgeConceptsMappingSensemaking | SynthesisQualitativeRoot cause |
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