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| Criterion |  Product Discovery Opportunity Interview |  Operations Change Analysis |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 30-60 min je Interview | 45-120 min | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 2-6 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Change Matrix, Cause Hypotheses, Validation Questions, Action List | Interview Notes, Themes, Insight Summary |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | ChangeRoot causeTroubleshootingComparison | QualitativeResearchCustomerDiscovery |
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