View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Opportunity Interview |  UX Research Affinity Diagramming |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 30-60 min je Interview | 45–90 min | 20-35 min |
Participantsdifferent | 5-12 Interviews | 3-10 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Theme clusters, Insight statements, Opportunity areas | Test Card with a pre-set threshold |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeRoot cause | ExperimentsValidationDiscoveryHypothesis |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
