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| Criterion |  Product Discovery Opportunity Interview |  UX Research Affinity Diagramming |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 30-60 min je Interview | 45–90 min | 60-90 min |
Participantsdifferent | 5-12 Interviews | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Theme clusters, Insight statements, Opportunity areas | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeRoot cause | ExperimentsPrioritizationDiscoveryHypothesis |
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