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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Affinity Diagramming
UX Research
Affinity Diagramming
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
MediumLowMedium
Timedifferent
30-60 min je Interview45–90 min2-8 h
Participantsdifferent
5-12 Interviews3-105-12
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesTheme clusters, Insight statements, Opportunity areasEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
SynthesisQualitativeRoot cause
Domain-Driven DesignEventsDiscoveryWorkshop
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Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree