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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowLow
Timedifferent
30-60 min je Interview15-45 min45–90 min
Participantsdifferent
5-12 Interviews1-33-10
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesADR File, Decision Log, RationaleTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
ArchitectureRationaleDocumentationGovernance
SynthesisQualitativeRoot cause
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree