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| Criterion |  Product Discovery Outcome-Driven Innovation |  Business Strategy Value Chain Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | High | High | Medium |
Timedifferent | Mehrere Wochen | Half day | 45-90 min |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Value Chain Map, Lever List | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StrategyBusiness modelDiagnosisAnalysis | OutcomesStrategyBehaviorPlanning |
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