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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() UX Research User Interviews | ![]() Domain Modeling EventStorming |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views. |
Complexitydifferent | High | Low | Medium |
Timedifferent | Mehrere Wochen | 30–60 min per interview | 2-8 h |
Participantsdifferent | 2-6 researchers plus sample | 1 participant per interview | 5-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interview Notes, Themes, Insight Summary | Event Timeline, Ubiquitous Language, Boundaries, Open Questions |
Tagsno overlap | OutcomesInnovationResearchQuantitative | QualitativeResearchCustomerDiscovery | Domain-Driven DesignEventsDiscoveryWorkshop |
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