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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Test Card |  Product Discovery Experiment Canvas |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | Low | Low |
Timedifferent | Mehrere Wochen | 20-35 min | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |
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