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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Test Card |  Innovation Design Sprint |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | High | Low | High |
Timedifferent | Mehrere Wochen | 20-35 min | 4-5 Tage |
Participantsdifferent | 2-6 researchers plus sample | 1-5 | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Test Card with a pre-set threshold | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ExperimentsValidationDiscoveryHypothesis | Design sprintPrototypeValidationInnovation |
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