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| Criterion |  Product Discovery Outcome-Driven Innovation |  Operations Process Mapping |  Operations 5 Whys |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | High | Medium | Low |
Timedifferent | Mehrere Wochen | 1-3 h | 15-30 min |
Participantsdifferent | 2-6 researchers plus sample | 3-10 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Process Map, Handoff List, Improvement Backlog | Root cause notes, Countermeasures |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ProcessOperationsImprovement | Root causeIncidentLeanProblem solving |
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