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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Pre-Mortem |  UX Research Surveys |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | Low | Medium |
Timedifferent | Mehrere Wochen | 20–45 min | 3-14 Tage |
Participantsdifferent | 2-6 researchers plus sample | Small cross-functional group | 50+ |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Risk list, Mitigation plan, Assumption log | Survey Results, Charts, Segment Insights |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RiskDecisionFailurePlanning | QuantitativeResearchValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
