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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning.
Complexitydifferent
HighMediumMedium
Timedifferent
Mehrere Wochen1-2 h Setup, laufend1-2 Wochen je Loop
Participantsdifferent
2-6 researchers plus sample2-63-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesOpportunity Solution Tree, Experiment Backlog, Learning LogDirection, Current metric, Target metric, Experiment note, Learning report
Tags1 shared
OutcomesInnovationResearchQuantitative
DiscoveryOutcomesExperimentsOpportunity
OutcomesDiscoveryLearningIterationCoaching
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test