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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Opportunity Interview |  Product Discovery Jobs to Be Done |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 30-60 min je Interview | 1-3 Wochen |
Participantsdifferent | 2-6 researchers plus sample | 5-12 Interviews | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interview Notes, Opportunity Themes, Customer Quotes | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DiscoveryInterviewsOpportunityCustomer | CustomerOutcomesNeeds |
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