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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Opportunity Interview |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Medium | High |
Timedifferent | Mehrere Wochen | 30-60 min je Interview | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 5-12 Interviews | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interview Notes, Opportunity Themes, Customer Quotes | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DiscoveryInterviewsOpportunityCustomer | InnovationPrototypeResearch |
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