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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Opportunity Interview |  Innovation Design Sprint |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | High | Medium | High |
Timedifferent | Mehrere Wochen | 30-60 min je Interview | 4-5 Tage |
Participantsdifferent | 2-6 researchers plus sample | 5-12 Interviews | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interview Notes, Opportunity Themes, Customer Quotes | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DiscoveryInterviewsOpportunityCustomer | Design sprintPrototypeValidationInnovation |
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