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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Discovery Opportunity Interview |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 30-60 min je Interview |
Participantsdifferent | 2-6 researchers plus sample | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DiscoveryInterviewsOpportunityCustomer |
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