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| Criterion |  Product Discovery Outcome-Driven Innovation |  Facilitation Nominal Group Technique |  UX Research Surveys |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 60-120 min | 3-14 Tage |
Participantsdifferent | 2-6 researchers plus sample | 5-12 | 50+ |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Ranked Ideas, Clarified Options, Group Priority | Survey Results, Charts, Segment Insights |
Tagsno overlap | OutcomesInnovationResearchQuantitative | FacilitationPrioritizationVotingInclusion | QuantitativeResearchValidation |
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