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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Product Strategy Lean Canvas | ![]() Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | High | Medium | Low |
Timedifferent | Mehrere Wochen | 45-90 min | 1-2 h |
Participantsdifferent | 2-6 researchers plus sample | 1-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Lean Canvas, Core Assumptions, Experiment Backlog | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StartupLeanAssumptionsBusiness model | StrategyDecisionAssumptionsHypothesis |
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