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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
HighMediumMedium
Timedifferent
Mehrere Wochen1-3 Wochen30-60 min je Interview
Participantsdifferent
2-6 researchers plus sample5-12 Interviews5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesJob Stories, Outcome Statements, Opportunity ListInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
OutcomesInnovationResearchQuantitative
CustomerOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking