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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Decision Making Impact Filter | ![]() Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | With new ideas or requests, the conversation often turns to solutions too early and to effect too little. An Impact Filter forces the initiative into an effect perspective and checks whether it creates a relevant difference. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Low | High |
Timedifferent | Mehrere Wochen | 20-45 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 1-6 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Filter, Success Criteria, Next Step | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | ImpactOutcomesFramingDecision | InnovationPrototypeResearch |
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