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| Criterion |  Product Discovery Outcome-Driven Innovation |  Systems Thinking Iceberg Model |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Low | High |
Timedifferent | Mehrere Wochen | 30-60 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 2-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Iceberg Worksheet, Pattern Notes, Intervention Ideas | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Systems thinkingRoot causePatterns | InnovationPrototypeResearch |
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