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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighLowMedium
Timedifferent
Mehrere Wochen30-60 min45-60 min
Participantsdifferent
2-6 researchers plus sample2-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesICE Table, Top Idea ListAssumption map, Test backlog, Risk ranking
Tagsno overlap
OutcomesInnovationResearchQuantitative
PrioritizationScoringGrowthDecision
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test