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| Criterion |  Product Discovery Outcome-Driven Innovation |  Knowledge Modeling IBIS |  Knowledge Modeling Concept Mapping |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 1-3 h | 1-2 h |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Issue Map, Positions, Argument Notes | Concept Map, Relationship Labels, Knowledge Gaps |
Tagsno overlap | OutcomesInnovationResearchQuantitative | RationaleKnowledgeDecision | KnowledgeConceptsMappingSensemaking |
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