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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
HighMediumLow
Timedifferent
Mehrere Wochen60-90 min45-90 min
Participantsdifferent
2-6 researchers plus sample3-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesPrioritization Canvas, Hypothesis BacklogAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
OutcomesInnovationResearchQuantitative
ExperimentsPrioritizationDiscoveryHypothesis
AssumptionsRiskDecisionDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas