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| Criterion |  Product Discovery Outcome-Driven Innovation |  Operations Gemba Walk |  Operations Process Mapping |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots. |
Complexitydifferent | High | Low | Medium |
Timedifferent | Mehrere Wochen | 30-120 min | 1-3 h |
Participantsdifferent | 2-6 researchers plus sample | 2-6 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Observation Notes, Improvement Ideas | Process Map, Handoff List, Improvement Backlog |
Tagsno overlap | OutcomesInnovationResearchQuantitative | LeanObservationProcessOperations | ProcessOperationsImprovement |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
